Political Advertising - Books & Journal Articles
the Presidency: A History and Criticism of Presidential Campaign
Advertising by Kathleen Hall Jamieson. 578 pgs.
Spots: A Functional Analysis of Presidential Television Advertisements,
1952-1996 by William L. Benoit. 239 pgs.
and Political Advertising, Vol. 1: Psychological Processes by
Frank Biocca. 366 pgs.
and Political Advertising, Vol. 2: Signs, Codes, and Images by
Frank Biocca. 268 pgs.
in Presidential Campaigns: Style and Content of Televised Political
Advertising by Lynda Lee Kaid, Anne Johnston. 230 pgs.
Mischief: Smear, Sabotage, and Reform in U.S. Elections by Bruce
L. Felknor. 298 pgs.
Web of Politics: The Internet's Impact on the American Political
System by Richard Davis. 230 pgs.
Identification and Negative Advertising "In a U.S. Senate Election",
in Journal of Communication by James B. Lemert, Wayne Wanta, Tien-Tsung
Lee. 12 pgs.
of Print Comparative Political Advertising on Political Decision-Making
and Participation, in Journal of Communication by Bruce E. Pinkleton.
Campaign Communication: Principles and Practices (Chap. 10 "Advertising
in Political Campaigns") by Judith S. Trent, Robert V. Friedenberg.
Advertising in Election Campaigns, in Political Science Quarterly
by Darrell M. West. 21 pgs..
and I Will Show You Something You Will Want to See": Pictorial Engagement
in Negative Political Campaign Commercials, in Argumentation and
Advertising: The Malicious Strain of Comparative Advertising Journal
article by Karen E. James, Paul J. Hensel; Journal of Advertising,
Vol. 20, 1991
Politics: Are Negative Campaigns Destroying Democracy? by Victor
Kamber. 322 pgs.
Defense of Negative Campaigning, in Political Science Quarterly
by William G. Mayer. 19 pgs.
Responses to Negative and Comparative Political Advertising,
in Journal of Advertising by Patrick Meirick. 13 pgs.
You Back That Up? Evidence (Or Lack Thereof) for the Effects of Negative
and Positive Political Communication, in Media Psychology by
David A. Houston, Kelly Doan. 16 pgs.
Rites: The Devolution of American Politics (Chap. 4 "The Bawdy
Politic") by Ron Hirschbein. 156 pgs..
Do TV Attack Ads Subvert the Political Process?, in Insight on the
News by Stephen Ansolabehere, Shanto Iyengar, Ron Faucheux. 4
Media, and Modern Democracy: An International Study of Innovations
in Electoral Campaigning and Their Consequences Book by David
L. Swanson, Paolo Mancini; Praeger, 1996
You Think You Know about Politics-- and Why You're Wrong Book
by Kathleen Hall Jamieson; Basic Books, 2000
Media and American Politics by Richard Davis, Diana Owen. 308
for Television: CNN, ABC, and American Presidential Elections by
Matthew Robert Kerbel. 246 pgs.
without Citizens: Media and the Decay of American Politics by
Robert M. Entman. 242 pgs.
Remote & Controlled:
Media Politics in a Cynical Age by Matthew Robert Kerbel. 174
and Political Advertising by Frank Johnson Biocca. 366 pgs.
and the Crisis of Democracy by Douglas Kellner. 287 pgs.
Show Time!: Media, Politics, and Popular Culture by David A.
Schultz. 277 pgs.
Access and Political Power: The Networks, the Presidency, and the "Loyal
Opposition" by Joe S. Foote, Newton M. Minow. 220 pgs.
Micro- and Macrodrama of Politics on Television: Effects of Media
Format on Candidate Evaluations, in Journal of Broadcasting & Electronic
Media by Erik P. Bucy, John E. Newhagen. 18 pgs.
Communication: Politics, Press, and Public in America by Richard
M. Perloff. 492 pgs.
Sound Bite Society: Television and the American Mind by Jeffrey
Scheuer. 232 pgs.
the State of Political Communication in the United States, in Argumentation
and Advocacy by Trevor Parry-Giles, Shawn J. Parry-Giles. 12
Identification and Negative Advertising "In a U.S. Senate Election" Journal
article by James B. Lemert, Wayne Wanta, Tien-Tsung Lee; Journal
of Communication, Vol. 49, 1999
Exploration of the Effects of Negative Political Advertising on Political
Decision Making Journal article by Bruce E. Pinkleton, Nam-Hyun
Um, Erica Weintraub Austin; Journal of Advertising, Vol. 31, 2002
Responsibility and Political Advertising: A Content Analysis of Coverage
by State and Local Media Journal article by Lynda Lee Kaid, Mitchell
S. Mckinney, John C. Tedesco, Kim Gaddie; Communication Studies,
Vol. 50, 1999
Functional Analysis of Congressional Television Spots, 1986-2000 Journal
article by Leann M. Brazeal, William L. Benoit; Communication Quarterly,
Vol. 49, 2001
Effectiveness of Negative Political Advertising: A Case Study Journal
article by Brenda S. Sonner; Journal of Advertising Research,
Network Adwatches: Policing the 1996 Primary and General Election
Presidential Ads Journal article by John C. Tedesco, Lynda Lee
Kaid, Lori Melton Mckinnon; Journal of Broadcasting & Electronic
Media, Vol. 44, 2000
the State of Political Communication in the United States Journal
article by Trevor Parry-Giles, Shawn J. Parry-Giles; Argumentation
and Advocacy, Vol. 37, 2001
Political Advertising and Voting Intent: The Role of Involvement
and Alternative Information Sources Journal article by Ronald
J. Faber, Albert R. Tims, Kay G. Schmitt; Journal of Advertising,
Vol. 22, 1993